Food Advertising: Nature, Impact and Regulation

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Jason Halford. Emma Boyland. Cite Citation. Permissions Icon Permissions. Abstract Evidence demonstrating links between exposure to unhealthy food marketing, poor eating behaviours and paediatric obesity has led to calls for regulatory change in many countries, including the UK. Issue Section:. You do not currently have access to this article. Download all figures.

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Article activity alert. Enabling JavaScript in your browser will allow you to experience all the features of our site. Learn how to enable JavaScript on your browser. This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems.

Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.


  1. Negroland: A Memoir.
  2. Food advertising : nature, impact and regulation - EconBiz.
  3. Protecting children from the harmful effects of food and drink marketing.
  4. The way forward: policies to reduce children’s exposure to junk food marketing.
  5. Introduction.

He is a psychologist by training who worked in broadcasting audience research before moving to the academic world. He has published over 60 books and other publications and reports on media, marketing and business issues. Table of Contents 1. What are the Concerns about Food Advertising?. What is the Potential for Exposure to Food Advertising?.

Food Advertising: Informative, Misleading or Deceptive?. Customer Reviews Average Review.

Policies to reduce children’s exposure to junk food advertising | Obesity Evidence Hub

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Add to Wishlist. Children's exposure to food advertising on free-to-air television: an Asia-Pacific perspective. Advertising to children initiatives have not reduced unhealthy food advertising on Australian television.

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Obesity prevention advocacy in Australia: an analysis of policy impact on autonomy. Emily Hampton Haynes , Roger T. Hughes , Dianne P Reidlinger. Pitfalls of the self-regulation of advertisements directed at children on Mexican television.

The way forward: policies to reduce children’s exposure to junk food marketing

References Publications referenced by this paper. L Neville , M Thomas , A.

Healthy Food: the impact of food advertising on children's food choices

Compliance with self-regulation of television food and beverage advertising aimed at children in Spain. Down but not out : chil - The food industry and self-regulation: standards to promote success and to avoid public health failures.